In Search Engine Optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site. Backlinks are incoming links to a webpage, Also knows as Inbound links.
Backlinks are links that are directed towards your website. Backlink is a major metric to rank your website in search engine. You create backlinks by doing SEO off-page activities like Creating blogs, Articles, Press Releases, Directories, Classifieds, Guest post, Question answer and others.
Remember your website can take advantage of a backlink if the backlink is Do-follow.
Content Source website :- What are back-links in Search Engine optimization?
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