What is the canonical issue?

A canonical issue arises when 301 redirects are not properly in place. This means that your website can be accessed by search engines from several different URLs. This means that search engines can then potentially index your site under different URLs, meaning that it will look like a site of duplicated content.

What can be done to resolve the canonical issue?

The best and most effective way to resolve the canonical issue is with a permanent 301 redirect. This can be implemented in a number of ways, as detailed below. Depending on what server your website is hosted on will determine the method which you use to implement a redirect.

Code Example:

<link rel="canonical" href="http://obabuji.com" />

In Search Engine Optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. Also called an Inbound Link (IBL) these links are important in determining the popularity (or importance) of your Web site. Backlinks are incoming links to a webpage, Also knows as Inbound links.

Backlinks are links that are directed towards your website. Backlink is a major metric to rank your website in search engine. You create backlinks by doing SEO off-page activities like Creating blogs, Articles, Press Releases, Directories, Classifieds, Guest post, Question answer and others.

Remember your website can take advantage of a backlink if the backlink is Do-follow.

Content Source website :-  What are back-links in Search Engine optimization?

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BROKEN LINKS CAN HURT YOUR SEO EFFORTS

Broken links are a part of owning and/or managing a website and if they’re not addressed, they can hurt your long term SEO efforts. In fact, they’re bad from both a search engine perspective and a user perspective. Marketers need to continually monitor broken links and address them before they can cause harm. When the search engine spiders crawl your website and encounter a broken link, the spiders treat it like a dead end. What this does is essentially tell the search engines that the usability on your site is poor. Over time, this can hurt your SEO efforts.

DIFFERENT TYPES OF BROKEN LINKS

There are two types of broken links that you can have on your website. If any of these links are broken, they negatively impact the usability on your website.

• Internal links. These go from one page on your site to another. These are the links you have the most control over on your website.
• External links. These are links that point to another website such as a blog post, white paper, infographic, etc, that you might reference in an article. Use these external links sparingly and when necessary since these links are beyond your control.

You gave the website as a link, but after a few weeks, the website owner took the link with the statistic off their website. When the spiders try to follow that link to the other website, they’ll register it as a dead end. Since the link is broken, the spiders will determine that the usability is poor. The fact that the website owner took down the link was completely out of your control in the first place. 

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2017 will definitely be game changing for SEO.

Google has been releasing new updates which tells that their will be a modern seo which we all need to get updated. As we all know for SEO, off-page to work for your website first you need to optimize it for mobile and make your website responsive.

Because once the update is released mobile first index then all your rankings will get affected and your rankings will be calculated with mobile search results than desktop.

Before this update comes into place start optimizing your keywords for mobile. If you look at voice search in mobile the keywords will differ a lot. The search queries will get long tail terms or near by me or near me terms will be added to your search terms. So try collecting this search terms for your keywords and optimize them on your mobile.

Say goodbye to directory submissions, deep linking, classifieds, forums and paid back links.

Concentrate more on Quality link building because penguin is live now.

1. Social bookmarking

2. Guest posting

3. Article submissions

4. Press release

5. Video marketing

6. Blog marketing

7. Content Promotion

8. Info-graphic submission's

9. PPT submissions

10. Visual Marketing

11. Community postings

Having a quality content and updated blog is a big advantage for any company but you need to make your content work properly but promoting it in different types of sources or platforms which brings a value to your users and helps you in generating more leads.

SEO MARKETING IN INDORE

Digital Marketing is the process of promoting your brand or product by using different electronic media. The process is different from traditional marketing and it involves the use of channels and methods that make an organisation to analyse marketing campaigns and to understand what is working and what’s not.

Effects: 

Digital marketing gives you a number of platforms to increase your online presence. Today people spend a lot of time on the Internet and this is the reason that digital marketing became the option to advertise your brand or business online.

1.     Faster information: Digital media helps in delivering you information faster to your relevant networks.  Previously we have to wait for printed templates or for a newspaper, but by using digital media mediums you can easily share your business information with the users in few seconds.

2.   Direct interaction with customers: It helps you to come in interaction with your customers directly. It develops trust between you and your customers because you can easily answer the question and clarify points which your customers are facing.

3.   High Reach: Digital media means business can reach more customers than ever before. As billions of users are on social media so if you are promoting your brand you can easily reach people.

Using digital media means using new technology, and new technology can be an asset for your business. Social media is also a broad network where we can get good number of Results.

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"Search engines aren't trying to make life harder for website owners. They see search as a product, and as they improve their product, the game changes by default." - Kathryn Aragon, Chief Educator at Ahrefs

SEO will never stop evolving. The object of search engine optimization is not to craft a strategy that you will cling to indefinitely. No, it is to change with the times and stay one step ahead of your competitors as the maturation unfolds.

The single most effective way to ensure that you are leading the corporate pack in the SERPs is by maintaining awareness of how engines are adjusting their algorithms so that you can pivot before your competition even knows what happened.

As you start to retool your strategy for the year to come, be sure to account for these four major shifts that are poised to rock the SEO landscape

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1. Use proper anchor text for inter-links. Don’t use “here”, “there” etc for the anchor text (if you can       avoid it).

2. Optimize the images, always create alt tags and write description in the alt tag.

3. Use search engine friendly permalinks. Try not to have too many ‘&’, ‘?’, ‘!’ etc characters in the       URL. Sometimes it is unavoidable but try to keep it to a minimum.

4. Use hyphens (-) between words to improve readability.

5. Do not use underscores (_) in URLs, use hyphens (-) instead.

6. Do not use session id in URLs. If you are using good hosting then you shouldn’t have to worry           about this one.

8. Avoid using capital letters in URLs. Windows servers are case sensitive. Keep them lowercase so       there’s no confusion.

9. Use internal linking when possible and appropriate.

10. Use sticky posts (if you can and if it applies to you).

11. Have a category description paragraph.

12. Let the visitors subscribe to category specific RSS feed. (Use category specific RSS plugin for             WordPress)

13. Use rel=”nofollow” tag on low value links to not pass the page rank juice. For example “Read the       rest of the entry”, “About”, “Contact” etc.

14. Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love           from the main domain as it is treated as a different domain.

15. Research the target audience and aim the site content appropriately.

16. Keep the content up to date. Visitors don’t like outdated content. Updating the content frequently         also attracts the Search engines spiders to index the web pages frequently.